3 Benefits to Having a Business Account on Facebook & Instagram
In my experience (I have a business account on Instagram) there are quite a few benefits to having a business account on social media platforms.
Analytics- With a business account, you are able to get access to analytics for your account. You’ll be able to access these statistics about your profile:
Impressions: The number of times your posts have been seen during the time frame.
Interactions: The number of actions taken on your account.
Reach: The number of unique accounts that have seen any of your posts.
Profile Visits: The total number of profile views over the week.
Website Clicks: The number of times visitors have clicked the link to your website from your profile page.
Call/email clicks: the number of times visitors have clicked the call/email button from your profile page.
Mentions: the number of times your account’s handle has been mentioned by other users.
Running Ads- You won’t be able to run ads on Facebook and Instagram without having a business account. So, if you are planning to run an ad campaign on either of these platforms, you’ll need a business account.
Email- With a business account, you are able to add an ‘email me’ button, that will allow clients to get in touch with you directly, without having to leave the app they are in.
These are just a few of the benefits to having a business account on social media!
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