Should I Only Share One Service on Social Media Even If I Have Multiple Services?

This is a great question, and if you’ve been reading my blogs or following me for a while, you’ll probably notice that the language that I often use is, "One problem, one target client." If your multiple services solve the same problem and they serve the same person, that’s great. It also means you probably have the same marketing message. However, if those multiple services serve different people and solve different problems, that is where things are going to get confusing for your audience. 

You may have two different businesses, an education consulting business and a beauty business. When people tell me they have multiple businesses, I’m like “that’s great, but you can’t be advertising your braiding services to your education consulting audience. They’re two different audiences.” That’s like hiring a braider to come take care of your hair, and then them showing up with barbecue equipment. It’s great to see that they can barbecue, but you hired them to braid your hair.

Let me give you an example. Say you service principals through coaching, PD, and webinars but you still solve the same problem through each of your services. Yes, you’re sharing different services, but you’re still solving the same problem for the same audience. When you branch out to solving multiple different problems or serving multiple different audiences, you start to get away from a singular message that you can share with your audience, because you aren’t just talking to one target client, you’re trying to talk to two, three, or four different target clients. 

Here’s a mainstream example: When you think about Apple, Apple has multiple different services, but they are still solving one problem. That problem being no matter who you are, or what your technological education is, they want everybody to have access to thinking differently. They want everybody to have access to the same type of access to technology that a graphic designer has. They want to make sure that even the modern, everyday human being would be able to access quality technology, as an engineer would. That’s exactly what each of their products does, it gives the user access to think differently. Each of their products is tied to a marketing message that is centered on thinking differently. Centered on being innovative, and technology. 

I hope that helps when you’re thinking of how you can communicate effectively with your audience, even if you have multiple services. Just remember, there’s nothing wrong with having multiple services (or multiple businesses) but you need to ensure that those services all solve one problem and one audience, or you’re going to have some very confusing marketing messages. 

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