First things first, if you don’t know what a funnel is check out my blog explaining that here! Now that that’s out of the way, let’s dig in. I want you to note that I started practicing my funnel is what helped me reach a six-figure quarter, not perfecting it. I am tempted to say ‘perfected’ it, but I'm divesting myself from the word when it comes to my funnel. Nothing is ever going to be perfect. We can always still tweak it here and there. 

So, we practiced our funnel. Boy have we practiced our funnel. We’ve practiced our funnel so many times, that now it's not a question of if we're going to bring in money, because we know exactly what to do to ensure that the moolah walks right through the door. I’m sharing this because in order to practice our funnel, we’ve had to stick with the strategies that we've chosen to test. 

Now, some folks are struggling to bring revenue into their business because they keep changing their strategy, which means they can't collect data to know how to continue to tweak, which means every time they're starting from scratch. Because they have to start from scratch, they can't predict how their business is going to do or how they're going to generate revenue. Y’all see why I love data so much? 

Let me give you an educator example: The best educators give an exit ticket because it helps you predict how students are going to do on the unit assessment or benchmark assessment. When you don't give an exit ticket, you are walking into an assessment blindly. And actually, let me tweak my language 'cause I feel like that was ableist. You're entering the assessment without data. 

So, I named that because when you are exercising your marketing strategy, you are collecting data. There are some folks who are consistently switching their marketing strategy, which means they're not able to collect reliable data. As an educator, it's like you're changing the test every time. Every time you do something new, you're changing the test, which means you can't actually predict anymore what's going to happen in your business because you're now deciding again to do something new with totally different parameters. 

Say you decide to do a webinar and it doesn't go the way that you want it to the first time. The answer isn't, "Oh, I'm not going to do webinars anymore." The answer is “I need to do a second webinar and tweak a few things to get more data from this service model.” 

The answer isn't to stop doing the thing. It's to continue doing the thing while evolving the thing. It's like as a teacher, you need to actually keep doing the independent practice. If you just change the task, now you've completely changed the assessment and now you're starting from scratch again in terms of predicting what your business is going to do. 

So if you did a webinar, you need to do a second webinar because the first webinar is just your pre-assessment data. It's like, "All right, how did you do? How many people registered for the webinar? How many people clicked open your emails?" First off, did you send emails? That could be question number one, but how many people clicked on the emails? How many people clicked the link? How many people showed up live? How many people looked at your post-webinar email sequence?

All of that data from your first webinar is your pre-assessment data. You’re not even going to be able to draw any conclusions from that until you do your second webinar. 

Say you had 10 people register and only 2 show up live. The next go around, you get to tweak your marketing and your follow-up with potential clients and the clients that already registered. What did you do to market your webinar? What did you do leading up to the webinar for the people who registered to ensure they showed up for your webinar? You can set a new goal, and tweak a few things then collect data from that next webinar to see how you did. 

That is the strategy we have been practicing with our funnel for years. We have practiced this over and over and over and over again to know I know exactly what steps to take. If I want five clients, I know exactly what to do because we’ve been practicing our funnel for years. I know exactly what to do because when I tell you we have done our funnel over and over and over again, we have done it for years.

You can’t pivot all the time and expect that “one service-model” to magically make you six-figures. You need to be thinking about what your pre-assessment and post-assessment in your business are. You cannot collect and compare data meaningfully without this information. There is no way to tweak and grow without starting from scratch, but don’t keep putting yourself back at zero by pivoting constantly. Stick with it and use all the data you gather to practice your funnel to perfection! 😉

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